R.C.S : A Better Way to Communicate
About a decade and a half ago messaging was the most common and reliable way the organizations used to connect with their target audience. However, like most other tech products of that bygone era, plain vanilla SMS has been a story of the past as it ceased to have relevance in India. Here comes Rich Communication Services (RCS) an extension of SMS but with features that are needed to have relevance resulting in more interaction and better impact.
As an example, imagine an airline ticket-booking agency that wants to send messages to prospective clients. However, it is just not a message but content pictures, videos, and even a call to action button to take a prospective client to the booking landing page. It is by far the most effective way to communicate.
Why RCS is Worth ?
"Here are a few reasons businesses are embracing RCS"
Multimedia messages:
More often than not people get bored or even outrightly delete the text-only messages. However, adding the best quality suitable photos, relevant videos or some added files increases the chances of opening and getting interested.
Intective Design
Add to that, a call to action button like “Learn More” or “Shop Now” can entice the customer to use the service.
Brand Identity
A logo added to a message or a specific color theme to all the messages can easily be a good tool to create a brand identity
These are some of the features which make the messages stand out. Remember, it is not good enough just to send a message but it should catapult into actions by the receivers.
Personal Touch Matters
Yes, It is a gospel. Whatever the size, market cap, or reputation of the brand unless the message is personalized and tailored to the specific need of a customer most likely it will not carry much impact. For instance, sending reminders for an appointment with a dentist or an update about a new hair care product to a person who has searched for such items or used the service of the provider before is very crucial. Remember, the message should be creative and just not a push notification that prima facie looks like a promotional campaign. Curving a message with a better focus on the customer than the sender’s bottom line is going to be more effective than others.
How It Works
First of all, RCS is not an application. Hence, no need to download anything. This is a huge advantage. It is a service that is added to the messaging app provided by the telecom operators that is already being used by the customers for billing, tracking plans, etc. As the messages are delivered through their mobile network, it is reliable and direct.
For the enterprises, it is easy to set up RCS. We, one of the reputedRCS service providers have all the tools and support to make sure it fits your current system smoothly and efficiently.
Why choose us?
Being a leading RCS service provider in India , We have a comprehensive understanding of RCS to make it useful for your purpose. Here is how we can be useful
- Simple and quick integration
- Customized solutions to fit your unique needs.
- Easy to understand and use Analytics and performance tracking help you to improve over time.
We don’t just help you send messages; we help you make them count.
Some of the used cases where You can use RCS
Promotional Offer
Provide code like WELCOME20 or some features like Buy 1 get 1 free through a well-designed campaign and an effective call to action button. It improves the sales.
Appointment Reminder
Friendly reminder for a scheduled appointment along with an option to change, cancel, or alter. Etc. It improves engagement.
Order Confirmation
A nice thank you message after completing an online order. Necessary information like delivery date, alteration or cancellation process, tracking process, etc can provide the buyer comfort regarding his order. It also improves engagement and opportunities for more sales.
These are some of the features which make the messages stand out. Remember, it is not good enough just to send a message but it should catapult into actions by the receivers.
Be Ready for What’s Next
RCS is the future of messaging and businesses have no option but to adopt it to have an edge over
the rest. We are your perfect companion for that. Our experienced rcs message service providers
team is comprised of digital marketing experts with over ten years of industry experience. We keep
up with the latest developments and technologies, develop goal-oriented plans, and ensure that our
campaigns adhere to search engine guidelines.
So, what are you waiting to choose your perfect RCS messaging provider? Start today. Let us assist you in transforming how you connect with your audience.